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The Art of Influence:
Curated. Authentic. Driven.
The Art of Influence:
Curated. Authentic. Driven.
// 00.03°
FULL-FUNNEL CREATOR ECONOMY: We translate Your Brand’s Value into measurable D2C revenue.
FULL-FUNNEL CREATOR ECONOMY: We translate Your Brand’s Value into measurable D2C revenue.
OUR TIME
UTC+1 MUNICH
EST.
\\2025
we imagine
we imagine
we listen
we listen
we create
we spark
we create
beautiful things
we listen
we listen
we vision
we create
beautiful things
we listen
we imagine
we imagine
we spark
beautiful things
EST. 2025
EST. 2025
EST. 2025
PERFORMANCE
The Right Match: Where Aesthetics meets Performance.
—— We are specialized to push your brands into a strong aesthetic identity and clear D2C ambitions. Our goal is to translate brand impact into measurable sales in the DACH region.
PERFORMANCE
The Right Match: Where Aesthetics meets Performance.
—— We are specialized to push your brands into a strong aesthetic identity and clear D2C ambitions. Our goal is to translate brand impact into measurable sales in the DACH region.
PERFORMANCE
The Right Match: Where Aesthetics meets Performance.
—— We are specialized to push your brands into a strong aesthetic identity and clear D2C ambitions. Our goal is to translate brand impact into measurable sales in the DACH region.
YEARS OF EXPERTISE
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COLLABORATIONS
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TIMES HIGHER ROI
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1:1 STRATEGY
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What we do best, and what your next project needs most.
What we do best, and what your next project needs most.
What we do best, and what your next project needs most.
ANALYSIS
/0
1
The Audit.
DATA & GAP AUDIT – We eliminate the guesswork.
Market Intelligence: We analyze your brand’s position in the DACH region.
Revenue Gaps: We find where you are losing potential customers and identify your biggest growth levers.
Strategic Roadmap: You receive a clear business case and a plan for the staff and tools you actually need.
Predictable Growth: We provide data-based revenue forecasts for your social funnel for the next 6–12 months.
ANALYSIS
/0
1
The Audit.
DATA & GAP AUDIT – We eliminate the guesswork.
Market Intelligence: We analyze your brand’s position in the DACH region.
Revenue Gaps: We find where you are losing potential customers and identify your biggest growth levers.
Strategic Roadmap: You receive a clear business case and a plan for the staff and tools you actually need.
Predictable Growth: We provide data-based revenue forecasts for your social funnel for the next 6–12 months.
ANALYSIS
/0
1
The Audit.
DATA & GAP AUDIT – We eliminate the guesswork.
Market Intelligence: We analyze your brand’s position in the DACH region.
Revenue Gaps: We find where you are losing potential customers and identify your biggest growth levers.
Strategic Roadmap: You receive a clear business case and a plan for the staff and tools you actually need.
Predictable Growth: We provide data-based revenue forecasts for your social funnel for the next 6–12 months.
STRATEGY
/0
2
The Blueprint.
FULL-FUNNEL ARCHITECTURE – The blueprint for growth.
Dual-Goal Strategy: We align your brand’s image (Awareness) with your sales targets (ROI).
Tracking Setup: We design the technical "Attribution" setup so you can see exactly which creator led to which sale.
Process Design: We build the internal workflow for your team, ensuring everything is documented to follow up.
Performance Metrics: We define clear KPIs—from hard sales (ROAS) to brand value (Earned Media Value).
STRATEGY
/0
2
The Blueprint.
FULL-FUNNEL ARCHITECTURE – The blueprint for growth.
Dual-Goal Strategy: We align your brand’s image (Awareness) with your sales targets (ROI).
Tracking Setup: We design the technical "Attribution" setup so you can see exactly which creator led to which sale.
Process Design: We build the internal workflow for your team, ensuring everything is documented to follow up.
Performance Metrics: We define clear KPIs—from hard sales (ROAS) to brand value (Earned Media Value).
STRATEGY
/0
2
The Blueprint.
FULL-FUNNEL ARCHITECTURE – The blueprint for growth.
Dual-Goal Strategy: We align your brand’s image (Awareness) with your sales targets (ROI).
Tracking Setup: We design the technical "Attribution" setup so you can see exactly which creator led to which sale.
Process Design: We build the internal workflow for your team, ensuring everything is documented to follow up.
Performance Metrics: We define clear KPIs—from hard sales (ROAS) to brand value (Earned Media Value).
EXECUTION
/0
4
The Impact.
BRAND ACTIVATION – Impact beyond reach.
High-Impact Events: We plan and execute exclusive brand experiences and product launches that create massive social media echo.
Relationship Management: We build and lead long-term partnerships with creators who truly fit your brand identity.
Quality Leadership: We ensure every piece of content meets your standards and train your team on what "premium quality" really means.
Organic Growth: We maximize your Earned Media Value (EMV) through targeted seeding to increase your brand’s natural reach.
EXECUTION
/0
4
The Impact.
BRAND ACTIVATION – Impact beyond reach.
High-Impact Events: We plan and execute exclusive brand experiences and product launches that create massive social media echo.
Relationship Management: We build and lead long-term partnerships with creators who truly fit your brand identity.
Quality Leadership: We ensure every piece of content meets your standards and train your team on what "premium quality" really means.
Organic Growth: We maximize your Earned Media Value (EMV) through targeted seeding to increase your brand’s natural reach.
EXECUTION
/0
4
The Impact.
BRAND ACTIVATION – Impact beyond reach.
High-Impact Events: We plan and execute exclusive brand experiences and product launches that create massive social media echo.
Relationship Management: We build and lead long-term partnerships with creators who truly fit your brand identity.
Quality Leadership: We ensure every piece of content meets your standards and train your team on what "premium quality" really means.
Organic Growth: We maximize your Earned Media Value (EMV) through targeted seeding to increase your brand’s natural reach.
MARKET ENTRY
/0
5
The Gateway.
DACH MARKET ENTRY – Unlock Central Europe.
Localization: We adapt your strategy for Germany, Austria, and Switzerland—respecting local culture and habits.
Low-Risk Entry: We run a safe, measurable test phase to prove your brand works in DACH before you go all-in.
Network of Experts: We connect you with a network of specialized legal advisors to ensure your advertising is 100% compliant with local laws.
Local Hiring: We help you to define the exact profiles you need if you decide to build your own local team.
MARKET ENTRY
/0
5
The Gateway.
DACH MARKET ENTRY – Unlock Central Europe.
Localization: We adapt your strategy for Germany, Austria, and Switzerland—respecting local culture and habits.
Low-Risk Entry: We run a safe, measurable test phase to prove your brand works in DACH before you go all-in.
Network of Experts: We connect you with a network of specialized legal advisors to ensure your advertising is 100% compliant with local laws.
Local Hiring: We help you to define the exact profiles you need if you decide to build your own local team.
MARKET ENTRY
/0
5
The Gateway.
DACH MARKET ENTRY – Unlock Central Europe.
Localization: We adapt your strategy for Germany, Austria, and Switzerland—respecting local culture and habits.
Low-Risk Entry: We run a safe, measurable test phase to prove your brand works in DACH before you go all-in.
Network of Experts: We connect you with a network of specialized legal advisors to ensure your advertising is 100% compliant with local laws.
Local Hiring: We help you to define the exact profiles you need if you decide to build your own local team.
GROWTH
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6
The Optimization.
HOLISTIC ROI MANAGEMENT – We don't just report, we optimize.
Continuous Optimization: Real-time A/B testing and steering of activated Creator channels to achieve maximum ROAS.
Expert Recruitment Support: Our service includes expert recruitment support and detailed training for your newly formed internal IM department.
Holistic Reporting: Transparent reporting that summarizes both hard Revenue (D2C ROAS) and soft Brand Value (Brand Lift, EMV) in unified metrics.
Systemic Scaling: Using data to scale successful Creator partnerships and replace less profitable channels, enabling lasting value.
GROWTH
/0
6
The Optimization.
HOLISTIC ROI MANAGEMENT – We don't just report, we optimize.
Continuous Optimization: Real-time A/B testing and steering of activated Creator channels to achieve maximum ROAS.
Expert Recruitment Support: Our service includes expert recruitment support and detailed training for your newly formed internal IM department.
Holistic Reporting: Transparent reporting that summarizes both hard Revenue (D2C ROAS) and soft Brand Value (Brand Lift, EMV) in unified metrics.
Systemic Scaling: Using data to scale successful Creator partnerships and replace less profitable channels, enabling lasting value.
GROWTH
/0
6
The Optimization.
HOLISTIC ROI MANAGEMENT – We don't just report, we optimize.
Continuous Optimization: Real-time A/B testing and steering of activated Creator channels to achieve maximum ROAS.
Expert Recruitment Support: Our service includes expert recruitment support and detailed training for your newly formed internal IM department.
Holistic Reporting: Transparent reporting that summarizes both hard Revenue (D2C ROAS) and soft Brand Value (Brand Lift, EMV) in unified metrics.
Systemic Scaling: Using data to scale successful Creator partnerships and replace less profitable channels, enabling lasting value.
HOW WE WORK
The Measured Art of Performance.
—— Choose your Level of Growth: We combine creative intuition with data science. Our blueprint is designed to turn your brand identity into a scalable, high-profit sales channel.
HOW WE WORK
The Measured Art of Performance.
—— Choose your Level of Growth: We combine creative intuition with data science. Our blueprint is designed to turn your brand identity into a scalable, high-profit sales channel.
HOW WE WORK
The Measured Art of Performance.
—— Choose your Level of Growth: We combine creative intuition with data science. Our blueprint is designed to turn your brand identity into a scalable, high-profit sales channel.
Services built on Curation, Authenticity, and Drive.
We don't believe in "one size fits all." We curate every partnership to protect your brand’s integrity. We focus on authentic human connections to build trust, and we stay driven to ensure your results keep growing. This is how we transform your brand into a repeatable revenue machine.
PACKAGE //01
DISCOVERY
Proprietary Audit: A verified Business Case showing the strategic roadmap and revenue potential for your Creator Marketing.
Data Insight: Defining the proprietary metrics (ROAS vs. EMV) required for high-level success.
Regulatory Guidance: Structural recommendations for adhering to local regulations to minimize risk (Note: We are not legal counsel).
PACKAGE //02
STRATEGY
Strategic Clarity: Your team understands the scope, while we ensure the expert implementation required for results.
Proprietary Training: Intensive workshop training your team on the strategic demands and complexity of the DACH market.
Team Empowerment: Education on market-specific creator profiles, content evaluation, and our performance KPIs.
PACKAGE //03
SCALE
Risk-Minimized Execution: Monthly, risk-minimized campaigns, constantly proving and optimizing profitability.
Ongoing Maximization: Continuous strategic adjustment and optimization of all channels to sustain high performance.
Strategic Leadership: Monthly performance reports that validate our ongoing strategic and operational leadership.
PACKAGE //04
EXECUTIVE
Full Mandate: Complete monthly management and strategic evolution of your DACH Creator Marketing.
Chief-Strategy-as-a-Service: Access to our full expertise without hiring internal executive staff—the simplest path to growth.
Integrated Unit: We function as a seamless, externally managed performance unit, handling all complex operational tasks.
Services built on Curation, Authenticity, and Drive.
We don't believe in "one size fits all." We curate every partnership to protect your brand’s integrity. We focus on authentic human connections to build trust, and we stay driven to ensure your results keep growing. This is how we transform your brand into a repeatable revenue machine.
PACKAGE //01
DISCOVERY
Proprietary Audit: A verified Business Case showing the strategic roadmap and revenue potential for your Creator Marketing.
Data Insight: Defining the proprietary metrics (ROAS vs. EMV) required for high-level success.
Regulatory Guidance: Structural recommendations for adhering to local regulations to minimize risk (Note: We are not legal counsel).
PACKAGE //02
STRATEGY
Strategic Clarity: Your team understands the scope, while we ensure the expert implementation required for results.
Proprietary Training: Intensive workshop training your team on the strategic demands and complexity of the DACH market.
Team Empowerment: Education on market-specific creator profiles, content evaluation, and our performance KPIs.
PACKAGE //03
SCALE
Risk-Minimized Execution: Monthly, risk-minimized campaigns, constantly proving and optimizing profitability.
Ongoing Maximization: Continuous strategic adjustment and optimization of all channels to sustain high performance.
Strategic Leadership: Monthly performance reports that validate our ongoing strategic and operational leadership.
PACKAGE //04
EXECUTIVE
Full Mandate: Complete monthly management and strategic evolution of your DACH Creator Marketing.
Chief-Strategy-as-a-Service: Access to our full expertise without hiring internal executive staff—the simplest path to growth.
Integrated Unit: We function as a seamless, externally managed performance unit, handling all complex operational tasks.
Services built on Curation, Authenticity, and Drive.
We don't believe in "one size fits all." We curate every partnership to protect your brand’s integrity. We focus on authentic human connections to build trust, and we stay driven to ensure your results keep growing. This is how we transform your brand into a repeatable revenue machine.
PACKAGE //01
DISCOVERY
Proprietary Audit: A verified Business Case showing the strategic roadmap and revenue potential for your Creator Marketing.
Data Insight: Defining the proprietary metrics (ROAS vs. EMV) required for high-level success.
Regulatory Guidance: Structural recommendations for adhering to local regulations to minimize risk (Note: We are not legal counsel).
PACKAGE //02
STRATEGY
Strategic Clarity: Your team understands the scope, while we ensure the expert implementation required for results.
Proprietary Training: Intensive workshop training your team on the strategic demands and complexity of the DACH market.
Team Empowerment: Education on market-specific creator profiles, content evaluation, and our performance KPIs.
PACKAGE //03
SCALE
Risk-Minimized Execution: Monthly, risk-minimized campaigns, constantly proving and optimizing profitability.
Ongoing Maximization: Continuous strategic adjustment and optimization of all channels to sustain high performance.
Strategic Leadership: Monthly performance reports that validate our ongoing strategic and operational leadership.
PACKAGE //04
EXECUTIVE
Full Mandate: Complete monthly management and strategic evolution of your DACH Creator Marketing.
Chief-Strategy-as-a-Service: Access to our full expertise without hiring internal executive staff—the simplest path to growth.
Integrated Unit: We function as a seamless, externally managed performance unit, handling all complex operational tasks.
WHY CHOOSE US
The Cost of Uncertainty is too high.
—— We bridge the gap between two worlds: The Strategic Precision of a Top Consultant and the Creative Heart of a Marketing Leader. This hybrid approach builds systems that don't just "look good" - they deliver a measurable, lasting advantage for Your Business.
WHY CHOOSE US
The Cost of Uncertainty is too high.
—— We bridge the gap between two worlds: The Strategic Precision of a Top Consultant and the Creative Heart of a Marketing Leader. This hybrid approach builds systems that don't just "look good" - they deliver a measurable, lasting advantage for Your Business.
WHY CHOOSE US
The Cost of Uncertainty is too high.
—— We bridge the gap between two worlds: The Strategic Precision of a Top Consultant and the Creative Heart of a Marketing Leader. This hybrid approach builds systems that don't just "look good" - they deliver a measurable, lasting advantage for Your Business.
Why choose us?
Seamless Execution
We manage the entire architecture while you see the results.
Trust as a System
We nurture authentic relationships to ensure your brand stays respected and profitable.
Predictable Growth
We treat influencer marketing like a science, not a lottery.
Why choose us?
Seamless Execution
We manage the entire architecture while you see the results.
Trust as a System
We nurture authentic relationships to ensure your brand stays respected and profitable.
Predictable Growth
We treat influencer marketing like a science, not a lottery.
No reheated or pre-made.
Every project starts fresh.
Custom work
from day one.
No reheated or pre-made.
Every project starts fresh.
Custom work
from day one.
No reheated or pre-made.
Every project starts fresh.
Custom work
from day one.
THE TEAM
Sharp Minds. Authentic Partnerships.
—— We deliver rigorous strategy and scalable ideas—that’s how we build best-in-class results. We are your professional partners where it counts, and human where it matters most.
THE TEAM
Sharp Minds. Authentic Partnerships.
—— We deliver rigorous strategy and scalable ideas—that’s how we build best-in-class results. We are your professional partners where it counts, and human where it matters most.
THE TEAM
Sharp Minds. Authentic Partnerships.
—— We deliver rigorous strategy and scalable ideas—that’s how we build best-in-class results. We are your professional partners where it counts, and human where it matters most.
//KPI
+3
decades of corporate management
Dirk Reichert
Co-Founder & CEO
//KPI
+3
decades of corporate management
Dirk Reichert
Co-Founder & CEO
//KPI
+3
decades of corporate management
Dirk Reichert
Co-Founder & CEO
//KPI
5x
faster happiness with snackies
Frida & Rosa
Chief Happiness Officers
//KPI
5x
faster happiness with snackies
Frida & Rosa
Chief Happiness Officers
//KPI
5x
faster happiness with snackies
Frida & Rosa
Chief Happiness Officers
Expertise driven from the core. Our strategic architecture defines the standard, ensuring every campaign is anchored in professional excellence and high-level market insight.
Architecture in motion. We’ve turned complex influence into a measurable system
— delivering sharp execution and transparent results.
Discover team sparkle
Discover team sparkle
Meet the architects of sparkle.
A collective of driven minds obsessed with aesthetics and fueled by performance. We work sharp, we think big, and we keep it human.
Discover team sparkle
Meet the architects of sparkle.
A collective of driven minds obsessed with aesthetics and fueled by performance. We work sharp, we think big, and we keep it human.
FAQ
Clearing doubts and concerns
—— Explore the most common questions about working with sparkle, all in one place.
FAQ
Clearing doubts and concerns
—— Explore the most common questions about working with sparkle, all in one place.
FAQ
Clearing doubts and concerns
—— Explore the most common questions about working with sparkle, all in one place.
Absolutely. You start with DISCOVERY to eliminate risk and then scale to GUIDANCE (Knowledge) or SCALE (Execution) once the business case is proven. Our packages are built to expand with your growth.
We concentrate on platforms that generate measurable D2C revenue and best convey your aesthetic vision. The platform selection is strictly defined by your target audience and revenue goals during the DISCOVERY Audit.
Our methodology is scalable. Our DISCOVERY Audit is the risk-free entry solution for any premium brand with a clear aesthetic profile and D2C ambition.
We bind ourselves to results, not contracts. The SCALE and EXECUTIVE packages are designed for the continuity and optimization needed to achieve your long-term, scalable growth goals.
In the SCALE package, SPARKLE assumes full operational and strategic leadership. In the EXECUTIVE Mandate, we function as your fully integrated, external C-level performance unit, freeing up your internal team completely.
We utilize proprietary reporting. We focus on hard revenue figures (ROAS) and the aesthetic brand value (EMV) to ensure the holistic health of the system.
The process is modular. The DISCOVERY Audit and system design take approximately 4 weeks. The SCALE phase (continuous optimization) is designed for the long-term stability of your Monthly Recurring Revenue goals.
Your team is essential. We use the GUIDANCE Workshop to educate your staff on our proprietary methodology, but in the SCALE/EXECUTIVE mandate, we function as your external Performance Leadership unit.
Every partnership begins with the DISCOVERY Audit. This is non-negotiable: We first invest in data to prove ROI before investment and design the architecture for measurable aesthetics.
We solve the Aesthetic-Performance Intersection dilemma. Our system finds the precise sweet spot where uncompromising aesthetic excellence meets maximum, measurable D2C performance.
To ensure OPTIMIZED PERFORMANCE, we must continuously adapt the architecture, channels, and aesthetics to market shifts. The continuous management through the SCALE package ensures long-term system stability.
Absolutely. We focus on hyper-relevance. Our system identifies DACH niche creators who command unparalleled trust within your specific target demographic, ensuring high-impact conversions.
Absolutely. You start with DISCOVERY to eliminate risk and then scale to GUIDANCE (Knowledge) or SCALE (Execution) once the business case is proven. Our packages are built to expand with your growth.
We concentrate on platforms that generate measurable D2C revenue and best convey your aesthetic vision. The platform selection is strictly defined by your target audience and revenue goals during the DISCOVERY Audit.
Our methodology is scalable. Our DISCOVERY Audit is the risk-free entry solution for any premium brand with a clear aesthetic profile and D2C ambition.
We bind ourselves to results, not contracts. The SCALE and EXECUTIVE packages are designed for the continuity and optimization needed to achieve your long-term, scalable growth goals.
In the SCALE package, SPARKLE assumes full operational and strategic leadership. In the EXECUTIVE Mandate, we function as your fully integrated, external C-level performance unit, freeing up your internal team completely.
We utilize proprietary reporting. We focus on hard revenue figures (ROAS) and the aesthetic brand value (EMV) to ensure the holistic health of the system.
The process is modular. The DISCOVERY Audit and system design take approximately 4 weeks. The SCALE phase (continuous optimization) is designed for the long-term stability of your Monthly Recurring Revenue goals.
Your team is essential. We use the GUIDANCE Workshop to educate your staff on our proprietary methodology, but in the SCALE/EXECUTIVE mandate, we function as your external Performance Leadership unit.
Every partnership begins with the DISCOVERY Audit. This is non-negotiable: We first invest in data to prove ROI before investment and design the architecture for measurable aesthetics.
We solve the Aesthetic-Performance Intersection dilemma. Our system finds the precise sweet spot where uncompromising aesthetic excellence meets maximum, measurable D2C performance.
To ensure OPTIMIZED PERFORMANCE, we must continuously adapt the architecture, channels, and aesthetics to market shifts. The continuous management through the SCALE package ensures long-term system stability.
Absolutely. We focus on hyper-relevance. Our system identifies DACH niche creators who command unparalleled trust within your specific target demographic, ensuring high-impact conversions.
Absolutely. You start with DISCOVERY to eliminate risk and then scale to GUIDANCE (Knowledge) or SCALE (Execution) once the business case is proven. Our packages are built to expand with your growth.
We concentrate on platforms that generate measurable D2C revenue and best convey your aesthetic vision. The platform selection is strictly defined by your target audience and revenue goals during the DISCOVERY Audit.
Our methodology is scalable. Our DISCOVERY Audit is the risk-free entry solution for any premium brand with a clear aesthetic profile and D2C ambition.
We bind ourselves to results, not contracts. The SCALE and EXECUTIVE packages are designed for the continuity and optimization needed to achieve your long-term, scalable growth goals.
In the SCALE package, SPARKLE assumes full operational and strategic leadership. In the EXECUTIVE Mandate, we function as your fully integrated, external C-level performance unit, freeing up your internal team completely.
We utilize proprietary reporting. We focus on hard revenue figures (ROAS) and the aesthetic brand value (EMV) to ensure the holistic health of the system.
The process is modular. The DISCOVERY Audit and system design take approximately 4 weeks. The SCALE phase (continuous optimization) is designed for the long-term stability of your Monthly Recurring Revenue goals.
Your team is essential. We use the GUIDANCE Workshop to educate your staff on our proprietary methodology, but in the SCALE/EXECUTIVE mandate, we function as your external Performance Leadership unit.
Every partnership begins with the DISCOVERY Audit. This is non-negotiable: We first invest in data to prove ROI before investment and design the architecture for measurable aesthetics.
We solve the Aesthetic-Performance Intersection dilemma. Our system finds the precise sweet spot where uncompromising aesthetic excellence meets maximum, measurable D2C performance.
To ensure OPTIMIZED PERFORMANCE, we must continuously adapt the architecture, channels, and aesthetics to market shifts. The continuous management through the SCALE package ensures long-term system stability.
Absolutely. We focus on hyper-relevance. Our system identifies DACH niche creators who command unparalleled trust within your specific target demographic, ensuring high-impact conversions.
Ready to sparkle? Let’s ignite your brand.
Ready to sparkle? Let’s ignite your brand.
Ready to sparkle? Let’s ignite your brand.
"In a world of noise, Authenticity is the only currency that scales. We build the Architecture to make it happen - that’s where Your Brand truly sparks."
Sarah Reichert
Co-Founder of sparkle
The Art of Influence:
Curated. Authentic. Driven.
©2025 Sparkle Agency — All work, all rights.